A few days ago, after downloading Maroon 5’s latest album to my iPhone, I plugged in my buds and hit the elliptical machine in my basement for a 45-minute high-intensity workout. I followed my sweat-fest with a circuit of strength training from my David Gandy Fitness app.
At the end of the app, it asks if you want to Tweet or Facebook that you’d completed the workout.
I went the safe route and Tweeted — it’s not like my 240-some followers know me, unlike Facebook where I’ve known a good chunk of my “friends” since elementary school. If my “friends” knew how hard I’ve been working out and watching what I eat, I’d have to repeatedly answer the inevitable question — “So how much have you lost now?”
Suddenly, I would be held accountable by people who could actually see and judge me.
I mean, it’s one thing to Tweet to strangers about your husband grabbing a wedge of fat thinking it was a chesticle. It’s another to put it out there on Facebook, where your friends will remind you of it for the rest of your life.
So, a couple of minutes after Tweeting my awesomeness at completing the Gandy workout I get a message on Twitter from @DavidGandyAsst. A very nice social media assistant named Laura wanted to know how I liked the workout and if I had any concerns or comments.
I did have one suggestion: I thought a popup before each set would be nice. (There is such a variety of exercises I forget what some of them are and hitting the “i” at the top right of the screen just displays what the next exercise is.)
She liked the popup idea and told me I should direct message David Gandy through his Facebook site and tell him about my idea.
So I did.
I figured I’d get another social media person with a canned, “Thank you for your comment.”
Instead, I got a direct message back from David Gandy himself (of course the journalist in me is always skeptical). He explained I just had to touch the center of the timer to look at the current exercise, but that he was thinking of tweaking the timer anyways.
I am ever a polite girl and thanked him for the tip! Of course, he couldn’t see that I was blushing because I felt like an idiot for not figuring that one out myself.
Social media assistant Laura then followed up again a couple of days later. I would employ this lady in a second!
After the “Hey! That was really cool!” moment wore off, it was followed by an “Aw crap!” realization: I’ve got to succeed.
I may never hear from David Gandy or Laura again, but I feel accountable to them.
Why? Because they took the time to ask how I was doing. It’s pretty simple stuff, but I’ve downloaded well over 100 apps over the past couple of years and not once has an app producer ever contacted me until now. That bit of personal touch cemented my customer loyalty to whatever Mr. Gandy is involved in.
So, I will succeed. I just have a little extra incentive.
I’ll leave you with my mantra that I actually stole from (yes, I know it’s name-dropping) actor Peter Facinelli: “Work hard, play hard.” I interviewed the “Twilight” star this past summer and that expression really stuck with me.
Next week: Conquering binge eating.